Debra Strougo Joins INFINITY as Strategic Advisor & Investor
Debra Strougo Joins INFINITY, beyond fitness, as Strategic Advisor & Investor
Miami, FL – INFINITY, beyond fitness, a trailblazing health and wellness brand renowned for its innovative approach to wellness, is thrilled to announce the appointment of Debra Strougo as Strategic Advisor and her commitment as Investor. This strategic partnership marks a significant milestone in INFINITY's mission to revolutionize the fitness industry by merging training, nutrition, recovery, and peer support into a singular, seamless membership.
Debra Strougo: Championing Wellness Innovation
With over two decades at the forefront of the fitness industry, Debra Strougo brings to INFINITY not just her entrepreneurial spirit but a profound commitment to enhancing lives through health and wellness. Her journey, marked by firsthand experiences in class instruction and witnessing the evolution of fitness trends, has endowed her with unparalleled insights into creating engaging and effective wellness environments.
Debra's founding of Row House and her instrumental role in propelling it to national prominence, coupled with her executive leadership at Fitizens Holdings — where she collaborates with innovative teams to drive revenue growth and expand Pvolve — highlight her exceptional ability to spearhead transformative change and nurture strong, community-focused brands. Her extensive experience in tourism, hospitality, and digital publishing has honed her skills in creating unparalleled experiences, fostering unified team environments, and establishing a culture centered around the consumer at INFINITY.
A New Chapter in Fitness Leadership
Debra's advisory role extends to the National Health & Fitness Advisory Board (IHRSA), where her efforts have been instrumental in the recent rebranding of the organization to Health & Fitness Association, as announced today. Her dedication to propelling the fitness industry forward through innovation and a keen focus on client engagement is evident in her influential contributions to symposiums and conferences worldwide.
Diego Guimaraes, CEO and Founder of INFINITY, beyond fitness, shared his enthusiasm for Debra’s joining:
"Debra's extensive background and passion for wellness make her an invaluable addition to our team. Her proven track record of cultivating leading brands and her deep understanding of the fitness community aligns perfectly with INFINITY’s ethos. We are thrilled to have her advice as we venture into franchising, confident that our shared vision will propel us to unprecedented success."
Debra Strougo echoed this excitement:
"Joining INFINITY, beyond fitness, is a continuation of my life's work in transforming wellness landscapes. This brand's holistic approach — integrating training, nutrition, recovery, and community — resonates with my belief in a comprehensive path to wellness. I am eager to leverage my experience and passion to support INFINITY's mission, ensuring we reach and inspire more communities through franchising."
As INFINITY, beyond fitness, gears up for its next growth chapter, Debra Strougo's addition signifies a steadfast commitment to excellence, innovation, and a healthier future for all. Together, they stand at the forefront of a wellness revolution, poised to redefine what it means to live well.
For more information about INFINITY, beyond fitness, and its pioneering wellness approach, please visit http://infinitybeyondfitness.com/franchising.
